to address the needs of
The Project Factory became part of the Way To Blue Group in December 2015
We help our clients imaginatively and creatively deepen viewer engagement and audience relationships and create new revenue streams for shows like Downton Abbey, Sherlock, Home and Away and Offspring.
Digital media has proven to be one of the strongest tools we have to effect behavioural change, improve health and wellbeing. We are immensely proud of the services we’ve developed in this space.
The official mobile app for the hit UK series, Sherlock. Available in English and Chinese with exclusive video and audio content, puzzles and one big mystery!
We provide a comprehensive, content driven, multiplatform social media strategy to engage, retain and monetise a global audience of over 4m followers: 7 days a week, 365 days per year.
A multi award-winning behavioural change app designed to help people on their journey to become smoke-free. Downloaded over 400,000 times, it has a 37% effectiveness rate and is more effective than any other method of quitting smoking.
Making kids brush their teeth properly is made easy with this 3D smartphone and tablet educational game.
A gamified mobile reimagining of the leading online depression treatment course.
Summer Moments bridged the summer season break for the show using our Appisodic platform, bringing the characters to life in a new and engaging way.
A combination of primetime television broadcast, extensive web presence, social media engagement and, most importantly, the Empty Home Spotter mobile app galvanised the British public.
An iPad app that helps kids learn how to tell stories. Verified by educationalists, kids progress through seven stages to become a master storyteller, with the added ability to add emotions to the characters.
The Project Factory, part of the Way To Blue Group since December 2015, is a global award-winning digital production company that provides creative digital products across web, mobile, social media, interactive TV, virtual worlds and games platforms. Founded in 2005, the company has offices in Sydney and London and focussed on producing award winner interactive solutions focussed especially on the health and entertainment sectors.
+61 2 9698 1458
As a recognised leader in interactive media in both Australia and the UK, Jen brings a zeal for device-independent relationships with consumers, storytelling across multiple platforms and a passion for all things mobile. With expertise across diverse sectors from entertainment to a specialisation within the well-being and health sectors, Jen speaks, mentors, writes, consults and presents addressing the balance between engaging, creative interactions and the savvy that sits behind the commercial modelling and outcomes.
+44 7940 523 567
Rebecca has over 20 years’ experience in content production across film, television and digital. As Head of Production, Bex has led the UK arm of The Project Factory for over five years, delivering award winning social media campaigns for Downton Abbey, compelling app experiences for Sherlock: The Network and highly engaging digital experiences for Hachette, Sky and NBC Universal amongst others.