We create
bespoke digital solutions

to address the needs of

The Project Factory became part of the Way To Blue Group in December 2015



We help our clients imaginatively and creatively deepen viewer engagement and audience relationships and create new revenue streams for shows like Downton Abbey, Sherlock, Home and Away and Offspring.

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Digital media has proven to be one of the strongest tools we have to effect behavioural change, improve health and wellbeing. We are immensely proud of the services we’ve developed in this space.

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Sony Pictures
Sky Atlantic
Channel 4
Yahoo 7
Channel 9
Network 10
Sony Pictures


Screen Producers Australia
The Digitals

case studies_

Sherlock: The Network

The official mobile app for the hit UK series, Sherlock. Available in English and Chinese with exclusive video and audio content, puzzles and one big mystery!

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Downton Abbey

We provide a comprehensive, content driven, multiplatform social media strategy to engage, retain and monetise a global audience of over 4m followers: 7 days a week, 365 days per year.

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My Quitbuddy

A multi award-winning behavioural change app designed to help people on their journey to become smoke-free. Downloaded over 400,000 times, it has a 37% effectiveness rate and is more effective than any other method of quitting smoking.

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Colgate Brushing Adventure

Making kids brush their teeth properly is made easy with this 3D smartphone and tablet educational game.

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This Way Up

A gamified mobile reimagining of the leading online depression treatment course.

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Home and Away: Summer Moments

Summer Moments bridged the summer season break for the show using our Appisodic platform, bringing the characters to life in a new and engaging way.

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The Great British Property Scandal

A combination of primetime television broadcast, extensive web presence, social media engagement and, most importantly, the Empty Home Spotter mobile app galvanised the British public.

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Junior Storytellers

An iPad app that helps kids learn how to tell stories. Verified by educationalists, kids progress through seven stages to become a master storyteller, with the added ability to add emotions to the characters.

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The Project Factory; part of the Way To Blue Group since December 2015, is a global award-winning digital production company that provides creative digital products across web, mobile, social media, interactive TV, virtual worlds and games platforms. Founded in 2005, the company has offices in Sydney and London and is focussed on producing interactive solutions for clients, especially those in the health and entertainment sectors.

Jennifer Wilson

+61 2 9698 1458

As a recognised leader in interactive media in both Australia and the UK, Jen brings a zeal for device-independent relationships with consumers, storytelling across multiple platforms and a passion for all things mobile. With expertise across diverse sectors from entertainment to a specialisation within the well-being and health sectors, Jen speaks, mentors, writes, consults and presents addressing the balance between engaging, creative interactions and the savvy that sits behind the commercial modelling and outcomes.

Kat Robinson

0409 845 335

Committed to the delivery of effective, measurable and innovative marketing and digital solutions to improve commercial positions of complex businesses. Demonstrated expertise and success in all facets of display, digital, ecomm, social advertising and CRM systems. Leverage and penetration of brands through media coverage and leading teams to deliver significant results-orientated outcomes. Kat adores the concept of brand personalities and how to bring them to life through digital interaction.


Suite 402/50 Holt St
Surry Hills NSW 2010

+61 2 9698 1458


C/- Way to Blue
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+44 (0) 203 6976 114