Creates
bespoke digital solutions

to address the needs of
brands
,
broadcasters
,
and
governments

about_

Entertainment

We help our clients imaginatively and creatively deepen viewer engagement and audience relationships and create new revenue streams for shows like Downton Abbey, Sherlock, Home and Away and Offspring.

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Health

Digital media has proven to be one of the strongest tools we have to effect behavioural change, improve health and wellbeing. We are immensely proud of the services we’ve developed in this space.

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clients_

NBC
Sony Pictures
Endemol
Sky Atlantic
BBC
itv
Channel 4
Yahoo 7
Channel 9
Network 10
Intel
RTL
Foxtel
Colgate
Sony Pictures

awards_

Emmy
BAFTA
Webby
Screen Producers Australia
The Digitals
AIMIA

case studies_

Sherlock: The Network

The official mobile app for the hit UK series, Sherlock. Available in English and Chinese with exclusive video and audio content, puzzles and one big mystery!

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Downton Abbey

We provide a comprehensive, content driven, multiplatform social media strategy to engage, retain and monetise a global audience of over 4m followers: 7 days a week, 365 days per year.

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My Quitbuddy

A multi award-winning behavioural change app designed to help people on their journey to become smoke-free. Downloaded over 400,000 times, it has a 37% effectiveness rate and is more effective than any other method of quitting smoking.

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Colgate Brushing Adventure

Making kids brush their teeth properly is made easy with this 3D smartphone and tablet educational game.

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This Way Up

A gamified mobile reimagining of the leading online depression treatment course.

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Home and Away: Summer Moments

Summer Moments bridged the summer season break for the show using our Appisodic platform, bringing the characters to life in a new and engaging way.

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The Great British Property Scandal

A combination of primetime television broadcast, extensive web presence, social media engagement and, most importantly, the Empty Home Spotter mobile app galvanised the British public.

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Junior Storytellers

An iPad app that helps kids learn how to tell stories. Verified by educationalists, kids progress through seven stages to become a master storyteller, with the added ability to add emotions to the characters.

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contact_

Guy Gadney

guy@theprojectfactory.com
+61 2 9698 1458

Guy has produced numerous award-winning projects spanning a 20-year career in digital media. He has harboured a passion for commercial interactive storytelling that influences all his projects. Guy has worked at the top level of commercial management for international media companies both in the UK and Australia, bringing a rare combination of commerce, technology and creative disciplines to the company.

Jennifer Wilson

jennifer@theprojectfactory.com
+44 (0) 203 397 4126

As a recognised leader in interactive media in both Australia and the UK, Jen brings a zeal for device-independent relationships with consumers, storytelling across multiple platforms and a passion for all things mobile. With expertise across diverse sectors from entertainment to a specialisation within the well-being and health sectors, Jen speaks, mentors, writes, consults and presents addressing the balance between engaging, creative interactions and the savvy that sits behind the commercial modelling and outcomes.

Sydney

Suite 311/50 Holt St
Surry Hills NSW 2010

+61 2 9698 1458


London

5 Percy Street
London W1T 1DG

+44 (0) 203 397 4126