Cross Creative: How to do what we do

The Project Factory was recently invited up to Glasgow to address the new participants of The Research Centre's year-long Cross Creative program.

Cross Creative is " a pioneering digital media initiative.

"It is a 9 month programme for top creatives in digital media looking to expand their knowledge, networks, collaborative and creative horizons.

It also aims to instil a more ambitious, entrepreneurial approach to the possibilities and partnerships in future media."

UK MD Kirsty Hunter spoke to the group about How to...Do What We Do drawing on her experience and The Project Factory's world leading approach to creating the next generation of digital entertainment.

She also talked about how to stay inspired, mentioning current favourites such as Frank Rose's book "Art of Immersion", Steven Johnson's "Where Good Ideas Come From"viral on YouTube and the Black Eyed Pea's 360 App.

You can access the presentation here on Slideshare.

Or read one of the participants blogs about the session: Startup Cafe's: On creating and managing multi-platform productions: TRC and Insights from @Kirsty_Hunter.