Fast track your mobile advertising

Read Jennifer's updates on mobile advertising covered on news.com.au today.

http://www.news.com.au/business/story/0,27753,25175324-5012425,00.html

"Mobile is new and innovative enough that you should expect and receive higher percentage response rates to mobile than other channels, but based on lower numbers", Wilson says.

She says it is important to think about how sophisticated your target audience is when it comes to using their phones, and what they might respond to.

This restricts the total reach of a mobile campaign, but that doesn't mean it can't be effective, as there are numerous ways that advertisers can go mobile depending on the audience.