Great British Property Scandal Triumphs

The Great British Property Scandal is the Project Factory's most recent success out of the UK office, a co production with Tiger Aspect Productions.

Commissioned by Channel 4's Adam Gee, the project supports The Great British Property Scandal season of programmes on Channel 4 and is the hub for the campaign to fill up Britain's Empty Homes.

At channel4.com/propertyscandal in it's first 48 hours over 75,000 people joined presenter George Clarke's campaign. In under a week we had reached the magic number - 100,000 supporters - where the petition can now be taken to No 10 Downing Street and warrants a parliamentary debate.

The web site has also enabled 3,ooo+ emptie properties to be reported to local councils. Visitors can also download the Empty Homes Spotter iPhone app to report empties on the move.

One of the most popular features has been searching by postcode for the amount of empty properties and numbers on the Housing Waiting Register in a local area.

The Project Factory oversaw both the website and the app as a co-production with Tiger Aspect Productions. We also worked closely with Syndicut Communications and My Society.

Speaking in Televisual Magazine, Ruth Pitt, executive producer at Tiger Aspect says: "The Project Factory managed all aspects of the digital/ multiplatform campaign, working very closely with Tiger Aspect. They were happy to have someone from their digital production embedded in our team, working in our office. It was a brilliant experience working with them."

And Channel 4's Chief Creative Officer Jay Hunt highlighted the project at the recent Winter Briefing, calling it the "perfect Channel 4 project" and praised both the website and the app.

The Project Factory is continuing to work closely with Tiger Aspect and Channel 4 on the ongoing campaign.

Watch this space!