Random House Australia appoints us for digital

Random House Australia has today announced its new digital strategy will be developed in partnership with the award-winning The Project Factory.

Random House Australia recognises that digital reading will be a force in the next decade and appreciates the need to embrace new media. The exciting new digital strategies and release campaigns developed in partnership with The Project Factory will reach readers across web, mobile, video, gaming and virtual worlds.

Dan Brown's highly anticipated The Lost Symbol, the Ranger's Apprentice series and Wendy Harmer's books will feature in the initial digital campaigns.

The digital campaigns will provide readers with more content on their favourite books and authors and will create a space where readers can interact with authors and other fans. Random House Australia knows that young audiences in particular expect more from their reading experiences, and this group will be the focus of targeted new media strategies.

Random House Australia is excited to be working with The Project Factory, who offers the innovative multi platform initiatives Random House was looking for to reach new audiences. The partnership between The Project Factory and Random House Australia coincides with the launch of the new Random House Australia website.