
Monday, 21 March 2011
by Guy Gadney
In recognition of the growing importance of the Google Android platform, award-winning transmedia production company The Project Factory, today announced a strategic investment in Dojo Media Limited.
As a result of the deal, The Project Factory will take a 20% stake in the company which has offices in Sydney and London.
Jennifer Wilson, Director of The Project Factory said: "We've been working in mobile for years, and really consider this a unique and exciting opportunity for us to expand into new specialist areas. Dojo has valuable technology, experience and creativity on Java and Android platforms and that is a great match for what we do.
"Mobile is a core consideration when creating the next generation of entertainment across multiple platforms and our involvement with Dojo will allow both companies to accelerate our growth plans.
"The audience no longer want to experience their entertainment just on fixed screens. This is a transmedia world we are living in, and we look forward to working with the Dojo team to produce world-beating creative products."
Jamie Conyngham, CEO of Dojo Media commented: "We are really excited about working closely with The Project Factory, about the new games and about the enhancement of our cross-media technology that their investment will provide.
"Our lead game Cubed Addict does one million mobile real-time game sessions per month across 180 countries on non-iPhone platforms, such as Google Android and J2ME. Since launch in Dec 2008 we have done over 25 million game sessions. Our next game, Badlands 2, will be developed for Android, Windows 7 and iPhone 5. The Dojo experience is interesting because people from all around the world can afford phones that our games work on, true cross-platform, cross-demographic, cross-language and cross-culture….not everyone can afford an iPhone, that is the market we strive to reach.
"Alongside The Project Factory, we look forward to building a significant global footprint in mobile and transmedia entertainment."