TPF Does Cannes

Various Project Factory folk are on panels or networking in sunny Spring Cannes at this years Milia festival. We will be providing regular updates on the deals, the glitz and the glamour as it happens.

Thursday 10 April - Social Media 2.0

15.45-16.45 Virtual Worlds Meet TV: Creating Social Communities Around TV Programmes
(Conference Room Méditerranée, Level 3)

Which side of the wall are you on? TV and Film OR Games and Virtual Worlds? That wall is about to crumble. Audiences are already spending up to four times as much of their entertainment time in virtual spaces than they are watching TV. EA Games has just partnered with Endemol to produce TV shows inside virtual worlds, MTV Networks has virtual versions of their popular TV programme Laguna Beach and there is a growing tide of shows from virtual worlds which mirror our experiences in the physical world. This exciting afternoon seminar will examine a wide range of cross-over services that work between games, virtual worlds and linear TV. This seminar is intended for games creators, social network managers and film and TV producers looking to merge their entertainment worlds. It will also be of interest to designers of games who work across media in the physical world using mobile, print, viral techniques, TV and the web.

Moderator: Guy Gadney
Speakers:
- Kate Bradshaw, Head of Online Commissioning, ITV (UK)
- Matt Costello, President, Polar Productions Ltd. (USA)
- Simon Nelson, Controller, Portfolio & Multiplatform, BBC Vision (UK)