Why Transmedia is the future of advertising
Friday, 06 August 2010
by Guy Gadney
Guy Gadney talks up transmedia as the next big thing. Article published in AdNews from Paul MacIntyre.
Click here to see the PDF of the article.
NEWS ARCHIVE
- 2012
- 2011
- Tuesday, 20 December 2011
Video Yearbook for Channel 4's Tool Academy - Thursday, 15 December 2011
Great British Property Scandal Triumphs - Friday, 02 December 2011
StoryLabs: Multiplatform Storytelling - from idea to market - Friday, 02 December 2011
World Congress of Science and Factual Producers - Sunday, 30 October 2011
International Women in Digital Media Summit - Thursday, 27 October 2011
Frictionless Futurists at MIPCOM - Thursday, 13 October 2011
Project Factory receives Screen Australia Enterprise Funding - Friday, 16 September 2011
The Golden Age of Television: Alan Ball on Vampires, Death & The Mundane - Wednesday, 20 July 2011
Cross Creative: How to do what we do - Friday, 01 July 2011
Broadcast features Revolution site - Monday, 20 June 2011
The Stealing Generation: Why Australians Download Illegally - Wednesday, 15 June 2011
XMediaLab 2011: A summary in tweets... - Wednesday, 15 June 2011
Documentary Campus Masterschool: Pitching Presentation - Tuesday, 14 June 2011
How to Start a Revolution Film's Website launches - Friday, 03 June 2011
Fast Train - Multiplatform Production Presentation - Friday, 29 April 2011
Stereoscopic 3D Kinect project for Toyota FJ Cruiser - Friday, 08 April 2011
Fantastic Android / Java games developer/coder job opening - Sydney - Wednesday, 06 April 2011
Top Gun iPhone games developer/coder job - Sydney - Monday, 21 March 2011
The Project Factory acquires stake in multiplayer mobile games company Dojo - Tuesday, 15 February 2011
Ruby on Rails coder job opening - Sydney - Friday, 04 February 2011
Lion's Hunter to set up Oz indie's UK arm - Friday, 04 February 2011
Kirsty Hunter joins as Managing Director of The Project Factory UK - Thursday, 20 January 2011
Poh's Kitchen nominated for AIMIA Awards 2011
- Tuesday, 20 December 2011
- 2010
- Tuesday, 07 December 2010
Freeview EPG design - Tuesday, 30 November 2010
Best Cross-Platform Production Company - Monday, 22 November 2010
Andrew Olle lecture: Alan Rusbridger - Tuesday, 26 October 2010
Making Australia Happy launches - Monday, 11 October 2010
MIPCOM 2010 review: The digital storm hits Cannes - Friday, 24 September 2010
Vegemite mosaic spread launch - Friday, 06 August 2010
Why Transmedia is the future of advertising - Monday, 19 July 2010
Project Factory invests in Panoramic Video - Sunday, 18 July 2010
Poh's Kitchen iPhone app released - Sunday, 18 July 2010
Beware the woman in a red dress carrying an iPad - Tuesday, 13 July 2010
iPhone (apps) are the new black - Monday, 31 May 2010
Job Opening: Developer / coder - Wednesday, 05 May 2010
Guy vs. The Volcano - Monday, 12 April 2010
iPad Part 2: New/old media devices - Friday, 09 April 2010
Yes, we have an iPad - Thursday, 08 April 2010
Branded entertainment - Tuesday, 30 March 2010
The truth about digital strategies - Monday, 08 March 2010
Facebook goes 3D - Saturday, 06 March 2010
20:20 foresight - AIMIA Awards keynote - Monday, 01 March 2010
Mobile - rich pickings and good numbers - Saturday, 13 February 2010
Bondi Rescue - The iPhone Game - Friday, 12 February 2010
Scratching the Surface - Monday, 08 February 2010
Copyright, Control and the Audience
- Tuesday, 07 December 2010
- 2009
- Tuesday, 08 December 2009
Digital media impacts on documentaries - Tuesday, 08 December 2009
Australian social habits - Tuesday, 01 December 2009
Visualising the world - Tuesday, 10 November 2009
Google buys AdMob - gets serious about Mobile Advertising - Friday, 30 October 2009
Going all Android - Sunday, 18 October 2009
iPhone app for Yellowglen and The Melbourne Cup - Monday, 12 October 2009
The First Boxer Viral Game Launched - Sunday, 11 October 2009
The game of cricket as a database - Thursday, 01 October 2009
Pearlie on TV and on the web - Wednesday, 30 September 2009
National Breast Cancer Foundation on Facebook - Monday, 28 September 2009
Digital: audience, distribution and commercial models - Wednesday, 09 September 2009
Media & Broadcasting Congress 2009 - Saturday, 29 August 2009
Join The Project Factory! - Monday, 17 August 2009
What stops screen content practitioners from getting more involved in digital? - Monday, 03 August 2009
AIMIA launches the history of the Australian web - Sunday, 12 July 2009
Reality - Augmented and Mixed up - Thursday, 02 July 2009
Experts? Who cares!
I'll have an opinion please - Tuesday, 30 June 2009
Mobile, Locative, Augmented Reality - Sunday, 28 June 2009
Virtual worlds growth to reach 640m by 2015 - Friday, 26 June 2009
Mobile Songsheet - Wednesday, 24 June 2009
A big deep breath - Thursday, 18 June 2009
Random House Australia appoints us for digital - Thursday, 18 June 2009
The writer's guide to making a digital living - Friday, 22 May 2009
Digital Bullet: AIMIA and the IAB - Wednesday, 06 May 2009
We've got the whole world in our hands - Monday, 04 May 2009
An introduction to the company - Saturday, 02 May 2009
Curses, Boyled Again - Tuesday, 14 April 2009
Wired Magazine UK edition - Tuesday, 14 April 2009
The Crusaders Hit Cannes - MIPTV 2009 summary - Monday, 16 March 2009
Fast track your mobile advertising - Monday, 16 March 2009
AIMIA Awards: President's speech - Thursday, 05 March 2009
Time Warner's TV Everywhere redefines the meaning of 'everywhere' - Monday, 02 March 2009
Vanilla Ice Stop Sign - Friday, 27 February 2009
The Siren Song of China - Saturday, 21 February 2009
May the Force (of old media) be with you - Friday, 20 February 2009
Media In Recession: Broadcast Stumbles, Cable Capitalizes On Interactive Platforms - Friday, 20 February 2009
LifeGoalBoard launches in beta - Saturday, 14 February 2009
The Project Factory and Lean Forward in Valentine's Day merger - Wednesday, 21 January 2009
Who the Tweet are you? - Wednesday, 14 January 2009
Is a Change in Social Capital/Currency Afoot? - Tuesday, 06 January 2009
Social networking: Collaboration, Aggregation or Disintermediation?
- Tuesday, 08 December 2009
- 2008
- Thursday, 20 November 2008
The Project Factory Develops in VastPark - Wednesday, 19 November 2008
The Internet as a creative medium - Sunday, 16 November 2008
Virtual Worlds - the second coming - Thursday, 13 November 2008
Buying an iPhone? Don't buy it from Apple - Tuesday, 04 November 2008
Australian Digital Industry worth $17.9bn - Tuesday, 21 October 2008
Can I have some context with that please? - Wednesday, 10 September 2008
Anyone want to buy a (slightly) used iPhone? - Friday, 16 May 2008
Virtual Innovation - Thursday, 15 May 2008
How To Spark Remote Learning - Wednesday, 23 April 2008
Behind the scenes in the online ad market - Tuesday, 15 April 2008
MIPTV: Please don't show me your Powerpoint Children - Monday, 14 April 2008
Seeing some light - Friday, 04 April 2008
TPF Does Cannes - Wednesday, 02 April 2008
Deakin Arts Island Completed - Tuesday, 26 February 2008
Mobile Engagement - Wednesday, 20 February 2008
Enterprise 2.0 forum (and the mobile) - Wednesday, 13 February 2008
There is a place for everything (even advertising...) - Thursday, 03 January 2008
The Great Advertising Bandwagon
- Thursday, 20 November 2008
- 2007
- Thursday, 06 December 2007
The New Natives - Wednesday, 05 December 2007
Thursday's Fictions, One of the Five Must-See-Sites - Thursday, 18 October 2007
Social Media meets Mobile - Monday, 08 October 2007
Facebook Fatigue or Social Networking as a 'feature' - Sunday, 30 September 2007
ABC Island wins rich media award at SMPTE - Saturday, 29 September 2007
Melbourne Laneways Come to Life - Tuesday, 25 September 2007
FaceBook vs mySpace - Thursday, 13 September 2007
Email is a Window-Face Envelope - Monday, 27 August 2007
The Strange, The Early, The Beautiful... - Tuesday, 21 August 2007
UGC - who cares and who is responsible? - Thursday, 31 May 2007
Project Factory brand video posted on YouTube - Thursday, 31 May 2007
ABC and BigPond projects launched
- Thursday, 06 December 2007