Miroma Project Factory develops progressive, groundbreaking exercise program “StandingTall” in collaboration with NeuRA
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10 Jul 2023
Miroma Project Factory (MPF), a leader in creative and digital services, is thrilled to announce its latest product in collaboration with Neuroscience Research Australia (NeuRA), "StandingTall", an engaging balance training program designed for older people to reduce their risk of falling by improving balance, mobility and general well-being.
The project demonstrates MPF's expertise in producing innovative and groundbreaking digital products designed to impact lives positively. A progressive exercise program designed to be performed at home, the clinically validated program uses mobile technology to deliver an effective method for older people (with and without chronic disease) to reduce their fall risk and build their confidence.
With falls remaining the leading reason for hospital admission amongst the over 65, StandingTall has clinically proven its ability to reduce this risk and provides a useful tool for a healthier life amongst this cohort. Proven to reduce fall rates generally by 16-18% and to reduce the rates of injurious falls by 20% for up to 2 years, StandingTall is revolutionising the manner in which older people can access the information and training they need to build confidence and decrease their risk of injury.
Designed specifically for, and in conjunction with, older people; StandingTall has a simple user interface, a rich set of exercises and also offers additional cognitive challenges to make using the app both enjoyable and beneficial.
Kim Delbaere, Senior Principal Research Scientist and Director of Innovation & Translation at Neuroscience Research Australia’s Falls, Balance and Injury Research Centre said, "The first meeting with the MPF team immediately illustrated their depth of knowledge and expertise in the area of lifestyle apps. They kept our older users at the front of their minds when making decisions around service design and approach, resulting in a product that we are very proud of. They have impressed us every step of the way!"
With over 6,000 individual exercise animations and a rich set of supporting features, the app's algorithm provides a personalised tailored program and health intervention for each user, slowly increasing their physical activity level, building muscle strength and improving their balance to ultimately reduce their risk of a dangerous fall. Over the course of a few months, MPF has successfully delivered an app that will be able to “Stand Tall” on its own as it revolutionises the digital health space.
About Miroma Project Factory
Miroma Project Factory is a multi-award-winning digital production and development studio, that creates innovative and interactive digital products across web, mobile, social media and games platforms. Miroma Project Factory is a female-led business and was listed by Women Love Tech as one of 11 companies creating an amazing workplace for their employees in 2021. Miroma Project Factory’s reputation is built on delivering ground-breaking products in entertainment, broadcast and health, with a specialisation in gamification for engagement and behavioural change.
About NeuRA
Neuroscience Research Australia (NeuRA) has been at the forefront of neuroscience for over 30 years. An independent, not-for-profit, medical research institute dedicated to improving the lives of people living with brain and nervous system disorders, NeuRA’s mission is to discover solutions for neurodegeneration, mental health and healthy ageing through world-class medical research. At a time when the burden of neurological disorders is growing rapidly, NeuRA is a champion of biomedical research and working urgently with a network of researchers, supporters and advocates to accelerate life-changing scientific discoveries that will benefit all Australians and deliver international impact.