Miroma Project Factory supports Sullivans Cove with the launch of the new ‘NAVIGATOR’ release

Miroma Project Factory partners with Sullivans Cove to launch NAVIGATOR, a limited-edition 16-yo Tasmanian single malt whisky. Only 1372 bottles available.

Client

Sullivans Cove

categories

Press

20 May 2026

First collaborative activation marks ongoing creative partnership to support ongoing creative, design and brand activations for the globally awarded whisky distillery.

Miroma Project Factory (MPF), the Australian digital product and design agency known for building premium consumer experiences and behaviour-led brands, has been appointed as a supporting creative agency partner for Sullivans Cove Distillery, one of the world’s most awarded whisky brands.

The partnership launches with Navigator, Sullivans Cove’s new limited-edition single malt whisky released globally in the leadup to  World Whisky Day 2026, serving as the first activation developed collaboratively between the two brands.

As part of the release, MPF worked alongside the Sullivans Cove team to support the creative direction and launch experience for Navigator, including the release concept, box design, label design and supporting activations.

Inspired by Hobart’s historic waterfront and the origins of the Sullivans Cove name itself, Navigator returns to the idea of whisky as something made to be shared,  designed for the table, conversation and exceptional food experiences. The release draws on themes of maritime navigation, arrival and Tasmania’s deep connection to produce and place.

MPF CEO Katherine Robinson said the partnership reflects the agency’s focus on supporting passionate brands that embrace true storytelling.

“Navigator is such a beautifully grounded concept because it connects provenance, ritual and experience so naturally. From the beginning, we wanted the creative to feel like a return to place something refined, navigational and deeply tied to the waterfront origins of Sullivans Cove. It was important that every touchpoint, from the box through to the activations, reinforced that story.”

The creative direction centred around the idea of “charting a course home”, drawing inspiration from historical navigation, harbour geography and the premium craftsmanship synonymous with Sullivans Cove’s whisky-making philosophy.

The release arrives following another milestone year for Sullivans Cove Distillery, which was recently recognised among the world’s best at the 2026 World Whiskies Awards.

CEO Andy Gaunt said the inspiration for the whisky traces back to the distillery’s earliest vision.

“Our founder once saw abalone paired with single malt whisky while travelling through Japan, and it sparked the idea of creating a Tasmanian whisky designed to sit naturally alongside great food and conversation. Navigator brings that original vision to life.”

With only 1,372 bottles released, Navigator is a strictly limited edition and is available in limited quantities world-wide via Sullivanscove.com

Tasting Notes

Bright lemon and orange lead into layers of vanilla cream, buttery shortbread and walnut, while the palate carries Sullivans Cove’s signature oily texture and subtle maritime salinity. The finish is long, rich and gently spiced with notes of tropical fruit and nougat.

Perfectly suited to seafood pairings including oysters, sashimi, lobster and scallops.

Release Details