The Project Factory Expands APAC Team Bolstering Entertainment Focus

The Project Factory, the award winning global digital development arm of UK headquartered integrated communications agency, Way To Blue has expanded the local APAC team with the appointment of Amber Clarke as Senior Account Manager.

The expansion of The Project Factory’s team comes after a solid growth period for the pioneering creative digital studio, following its acquisition by Way To Blue in 2015. Original company founder, Jennifer Wilson has remained a consultant to the company based in Asia and Sydney. Most recently, Way To Blue was acquired by the UK based Miroma Group.

Clarke, who joins the team with a strong background in the entertainment sector, has been appointed to take over the existing 20th Century Fox SEA social media account. The SEA regional 20th Century Fox account has been serviced by the Sydney and LA teams since 2017. Clarke, will have a regional remit reporting directly to APAC Managing Director, Katherine Robinson.

“We are at a unique time where the need for innovative thinking and brave creative design across emerging social platforms must be at the forefront of any social strategy. Since its inception, The Project Factory, has been driven by connecting emerging technology and design thinking to the evolving content needs of areas such as entertainment, gaming, broadcast, consumer brands and health. We specialise in the point where storytelling, entertainment and technology meet,” said The Project Factory/Way to Blue APAC Managing Director, Robinson.

Clarke enhances the APAC team with extensive experience within the marketing sector including social media, events and content strategy. Her pedigree includes engaging with clients that include Lenovo LegionANZ, Play-doh, Just Cuts, Red Bull, 20th Century Fox Home Entertainment and Volt Bank.

“We are delighted to have Amber’s wide ranging media talent on board, particularly with her depth of experience in the entertainment and gaming industry as the Way to Blue team assess opportunities for expansion through the Asia Pacific region,” Robinson added.