WILDE a transformative brand with a new web presence to match

Miroma Project Factory has rolled out a new brand identity, digital presence, website and national campaign for WILDE Brands, a “Complete Protein” chips company that will play a key role in helping them build and solidify their presence in the US alternative snack market. WILDE aims to empower individuals to live fully and make their own way by providing snacks with real ingredients and unreal flavours. 

Wilde is part of Miroma Ventures, the investment arm of The Miroma Group, predominantly focusing on investing in growth-stage consumer brands and media platforms. 

WILDE’s corresponding new headless Shopify website went live in 2023 Q2, specifically tailored to the client’s needs: to provide a platform that not only puts their range of products on display, but is focused on storytelling and showcasing the snacks as the solution to a craving customers are looking to fufill.

WILDE Brands was founded in 2017 by Jason Wright, who wanted to show the world that “comfort food” doesn’t have to mean “junk food.” A deeply personal story and central belief in the protein benefits of this product makes building trust with customers possible but still challenging considering the current boom and competition in the alternative snack market. In order to capture the hearts of customers, MPF needed to ensure the WILDE website was not only easy-to-use but highlighted the unique brand position. 

The new website was built to showcase the product at its fullest, specifically its ingredients, using high-impact, slow-motion graphics. Every element of the website was carefully thought through to reflect the product story, and exude the “casual confidence” that characterises the brand. To be distinctive and bring a stronger brand identity, especially on packaging, the WILDE Brands logotype is integrated against a black tear strip as a bold brand blocking. Distinctive tears and colours help contribute to the overarching message: this website tastes as good as the chips. The website is rich with transition and micro animations that bring to life important areas of focus, and interactive content to drive the collection of first party data. 

Another important aspect of the redesign was to simplify the ordering process on the client side, and to ensure they could continue building on the work done by MPF as the business continues to grow. Using Hydrogen, Shopify’s react-based headless commerce stack, MPF crafted a refreshed eCommerce experience that is highly optimised. The new configuration allowed MPF to integrate features, such as “build-a-box” and recurring subscriptions into one effortless checkout system, which would have previously been split into multiple sessions. The site provides the client with cohesive reporting across product sales, inventory levels, and reports on where their customers are coming from. 

The combination of a heightened customer and client experience reflect the precision and attention-to-detail with which this rebrand and website redesign was conducted. After months of work, Miroma Project Factory delivered on its objective in a way that encompasses the client message - be WILDE: never stop, never compromise.