Within the last five years what has been the single best use of technology that enables creativity?

In my opinion... Remote cloud connectivity for disparate services.

The plethora of software and design tools utilised by our team escalates almost weekly, as technology and the skills to harness these services grow and change. The ability to share across platforms (almost) seamlessly allows for collaboration at speeds we’ve never achieved before. The low entry cost, ease of set up and automated tools that allow you to manage results in a financially accessible way, opens the door for almost anyone to explore this space. 

Coupled with the rise in online learning, MOOCs, and even university courses presented to us through our social media feeds – it is now easy and cheap to dabble in hobbies and ultimately careers without the extraordinary education costs of the past. 

The cloud provides us with remote access, meaning our virtual team can connect instantly and share creative spaces. This removes barriers due to location as well as broadening the talent pool to embrace more remote and underrepresented minorities.

When it comes to delivering products and services in this space, our team can shift from building social media content, to designing beautiful front-end interfaces, to becoming a data analyst – all based on what our client really needs to achieve their goals. 

Along with the ease of access, comes huge amounts of data. Take this data, and from this create information, which, when you apply some real smarts to this, can become knowledge – driving business clarity. 

This transparency of data, usage, analytics etc. can be a challenge when at the pointy end of visual design. However, we believe there is nothing like a little pressure to drive creative, critical thinking – especially when the results can be so clearly measured.  

Now that’s creative magic.

Kat Jade Robinson