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Augmented Reality - MPFs creative studio has worked across the bleeding edge of augmented and virtual reality for over 15 years.

3D animation, anamorphic billboards, immersive experiences, suspended reality; MPFs creative studio has worked across the bleeding edge of augmented and virtual reality for over 15 years. We've been playing in the metaverse sandbox since we build homes for Telstra Bigpond and the ABC Island. We were using gesture recognition in 2010 by hacking Kinect devices. We're still playing with reality in all its forms - virtual (with headsets), augmented (via screens) and extended and mixed - a bit of a blend of the two.

EXPERIENTIAL

IMMERSIVE

IMPACTFUL

OFFICIAL SNAP PARTNER

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MPF was one of three companies awarded the prestigious APAC partnership in 2022. Being an official Snapchat partner allows our team to help brands connect with consumers in exciting, innovative ways. From strategic collaboration to creative execution, we curate engaging, interactions with digital-first audiences in mind. Using the Snapchat Lens Studio & 3D Body Tracking, MPF created a Mortal Kombat experience. Using a Snapcode unlocked filter to superimpose Jax-inspired robotic arms onto a user, creating a futuristic, muscular moment of glory.

AR, VR, 3D MODELS (METAVERSE DESIGN), DIGITAL EXPERIENCES AR, VR, 3D MODELS (METAVERSE DESIGN), DIGITAL EXPERIENCES

Meta, Snapchat, Tiktok

For Golden Globe award-winning Laika Studios, we developed multiple interactive chat bots, AR and VR filters that let users play with, talk to, and become their favourite film characters; with Coraline's button eyes and even Wybie's stitched in smile.

RESULTS

65.8%

Capture Rate

491.1k

Impressions

AR, VR, 3D MODELS (METAVERSE DESIGN), DIGITAL EXPERIENCES AR, VR, 3D MODELS (METAVERSE DESIGN), DIGITAL EXPERIENCES

Colossal: Raising the dead

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In 2021, Colossal launched a project to genetically engineer a living woolly mammoth. To bring this project to life, we created a full sized virtual woolly mammoth to allow users to experience the creature in their own real-life world.

Brilliant stories capture our imaginations, compelling images help bring these to life. We're accustomed to building on a tiny scale. Whether allowing Blinky Bill to dance on your palm, building real word icons users can explore from the comfort of their couch, to transporting consumers to Hong Kong to experience a sensational cocktail. Uniquely impactful digital campaigns with unparalleled potential is what we do best.

RESULTS

287

Captures

34.4k

Impressions

Through interactive multiplayer games, social filters and interactive fold out maps, Just Water bought the story of their company's sustainability mission to life and into the homes of consumers delivering a visually bold campaign inspired by innovation.

INTERACTIVE WEB & SOCIAL CONTENT INTERACTIVE WEB & SOCIAL CONTENT

Hypnotherapy Visualisation

How can you compel patients to continue taking medication when the concept of degenerative decline is unfathomable? GIve them the ability to see below their own skin with their physicians in tow.

MAKE IT REAL

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To take the 2D into a 3D space requires a keen eye and a good line of communication. Our artists learn the story that needs to be told and what key elements will deliver this. The work doesn't stop at key assets and 3D models, but includes perspective and scale. Exceeding consumer’s expectations with surprise and delight moments which inform, ignite and inspire action and affinity.

META, SNAPCHAT, TIKTOK META, SNAPCHAT, TIKTOK META, SNAPCHAT, TIKTOK

Immersive Digital Out-of-Home

Anamorphic Billboards - Creating an illusion of windows into other worlds. Consumers expect an impactful experience with any brand and companies are now challenged to meet new customer needs as well as expectations. When paired with AR capabilities, users can port immersive Digital OOH activations to their mobile devices, social feeds and beyond.

(19)NEXT PROJECT
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