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Date Night - The original App was a low code prototype that was develop many years ago to support a reality TV show called ‘Date Night’ - aimed at helping people find love.

Amazon Prime’s latest reality dating show – Date Night, produced by Dragonfly Film and TV– centres around a bespoke app developed for singles looking for love from the comfort of their lounge rooms, using only a dating app and the wise counsel of their mates.

In the UK, more than half of couples meet on the internet and through dating apps, but in Date Night (w/t), narrated by Laura Whitmore, lovelorn singles will search for their perfect partner using a bespoke dating app with a twist. From the comfort of their sofas, alongside their friends and family, the app will be visible on their living room televisions, allowing everyone to see and comment as they browse potential dates, swipe, and chat.

Approach

With the original code more than 5 years old, a complete rebuild was needed. Building on 'Honeycomb' MPF's proprietary back-end platform, using leading-edge cross-platform front-end development tech, we were able to meet the exacting deadline of the production company, while still making sure we could give the app the love it deserved!

SWIPE INTEGRATION 2

Animations on each card as the user progressed added visual interest and playfulness

SWIPE INTEGRATION

The app, which is proprietary to Miroma Project Factory, combines features like recording custom information on swipes, admin-driven matching, dynamic moderated chat and a second date trigger alongside safety features. Across the show it facilitated 2,360 swipes for the 25 primary users, with more than 369 people using the app in total.

SWIPE INTEGRATION 1

We tracked the swipe for each user profile, providing analysis and identifying if there was a match (and for filming purposes!)

SWIPE INTEGRATION 2

Animations on each card as the user progressed added visual interest and playfulness

SWIPE INTEGRATION

The app, which is proprietary to Miroma Project Factory, combines features like recording custom information on swipes, admin-driven matching, dynamic moderated chat and a second date trigger alongside safety features. Across the show it facilitated 2,360 swipes for the 25 primary users, with more than 369 people using the app in total.

SWIPE INTEGRATION 3

Provided each party was interested, they could do some more exploring...

CHAT

We created a moderated chat solution, allowing communication between the interested parties - leading up to a Date Night!

SWIPE INTEGRATION 1

After the first date, we looked to see if this might get serious! Interested in a repeat?

SWIPE INTEGRATION 2

Each of the singles got to say if there were interested enough to go on a second date and why.

SWIPE INTEGRATION 3

Provided each party was interested, they could do some more exploring...

CHAT

We created a moderated chat solution, allowing communication between the interested parties - leading up to a Date Night!

Objective

Not only was there a critical deadline for filming, MPF had to deal with pandemic lockdowns, staff shortages and remote clients. The show relied on the app as the key tool, and this had to be easy to use, visually interesting and delivered seamlessly prior to filming. Banajay request was to completely redesign the experience, seamlessly integrate it into the format of the show and be ready in time for filming - all in a compressed 10-week timeframe.

Profile Management

Update details, add and remove users in real-time through a simple-to-use admin system.

Custom Reporting

Provide bespoke reports on activity, links, interests, user data, app usage and responses

Curated Feeds

Enable the producers to create customised swipe feed for TV cast members that can be dynamically updated in real-time during filming.

On-Demand Invites

Include the ability to send or resend invites out to users with restricted and secure one-time logins

Features

Solution

MPF delivered a cross platform native application limited to an invitation-only group which fulfilled the audition process: allowing users to swipe, engage with others, and get matched. Additionally, a producer portal gave the client full access to view and manage users, thus supporting their filming needs

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