Miroma Project Factory | Projects

Empowering UK drivers with a seamless, brand-led insurance experience.

A deep dive into the

Vehicle Insurance

Landscape

We partnered with GoShorty, a leading UK-based insurer, to completely reimagine their digital experience, from strategy to launch and beyond. Our work spanned discovery and research, user experience, branding, interface design, development, and consultancy.

We defined user flows, clarified business goals, and crafted a cohesive visual identity. We then delivered a refined UI system and transformed it into a custom-built application, integrating front-end and back-end development with rigorous QA and testing. The result was a seamless and on-brand product that transforms how short-term insurance is experienced online. Beyond delivery, we continue to provide strategic consultancy, guiding digital strategy, product optimisation, and long-term success.

Defining features and optimising user flows

Ideating the solution

Feature planning
Defining user flows
Wireframing & prototyping
User acceptance testing

Build

Design to reality

Development & delivery

Custom app build
Back-end and development
QA & testing
Deployment

Discovery

Deep dive into the GoShorty world

Defining the problem

Behaviour change
Brand audit
Competitor analysis
User research

UI Design

Pushing the crayons

Creating the product

Creating a design system
Applying the brand
UI optimisation
Animation

Branding

Making sure the values and visual language is on brand

The visual identity

Look and feel
Typography
Colour palette
Photography
Brand elements

Consultancy

Long-term success

Guidance & Support

Digital strategy
Roadmap planning
Product optimisation
Ongoing support

Shaping the solution

Through a series of collaborative workshops with the GoShorty team, we gained valuable insights into their brand and existing product, laying the foundation for a focused discovery process. With this understanding in place, we moved on to feature planning—prioritizing must-haves, should-haves, and could-haves.

From there, we mapped out user flows and explored how to leverage app-specific functionality to enhance the GoShorty experience, aiming to deliver added value for their customers through an intuitive, feature-rich app.

Discovery workshops
Data insights & analytics
Tracking analytics
User Flows

From the ideas to the blueprint

With features defined and user flows mapped, we began blueprinting the solution. In weekly sprints, we created wireframes based on key features and flows, refining them with team feedback before presenting clickable prototypes for user testing.

Creating the UI...

more than

just insurance

Long-term success

Turning vision into product

We brought the vision to life through a custom app build, combining front-end and back-end development with rigorous QA and testing to ensure a seamless launch. Beyond delivery, we continue to provide consultancy and strategic guidance, supporting GoShorty with digital strategy, product optimisation and roadmap planning to drive long-term success.

“Our app now accounts for more than a third of our business, significantly exceeding our year one targets and expectations. We’re very proud of what we’ve created together […] we can confidently say that we’re exiting with a market-leading app that is already transforming our business.”
Graeme Stoker, Director of Marketing, GoShorty

40%+

From 10% ambition to 40%+ of the business

GoShorty originally set a target for the app to account for 10% of the business. Today, it drives more than 40% — significantly exceeding the original ambition.

60%

Repeat purchase rate

Repeat purchases have more than doubled, with the app now achieving a 60% repeat purchase rate and outperforming the web channel for customer retention.

30%

Turning web customers into loyal app users

Customers who make their first purchase on the website are 30% more likely to purchase again once they transition to the app — demonstrating the app’s role in driving stronger ongoing engagement and customer value.