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Go Shorty

Empowering UK drivers with a seamless, brand-led insurance experience.

A deep dive into the

Vehicle Insurance

Landscape

We partnered with GoShorty, a leading UK-based insurer, to completely reimagine their digital experience—from strategy to final design. Our work spanned discovery and research, user experience, branding, and interface design. We defined user flows, clarified business goals, crafted a cohesive visual identity, and delivered a refined UI system—building a seamless and on-brand product that transforms how short-term insurance is experienced online.

UX

Defining features and optimising user flows

Ideating the solution

  • Feature planning
  • Defining user flows
  • Wireframing & prototyping
  • User acceptance testing

Discovery

Deep dive into the GoShorty world

Defining the problem

  • Behaviour change
  • Brand audit
  • Competitor analysis
  • User research

UI Design

Pushing the crayons

Creating the product

  • Creating a design system
  • Applying the brand
  • UI optimisation
  • Animation

Branding

Making sure the values and visual language is on brand

The visual identity

  • Look and feel
  • Typography
  • Colour palette
  • Photography
  • Brand elements

Shaping the solution

Through a series of collaborative workshops with the GoShorty team, we gained valuable insights into their brand and existing product, laying the foundation for a focused discovery process. With this understanding in place, we moved on to feature planning—prioritizing must-haves, should-haves, and could-haves.

From there, we mapped out user flows and explored how to leverage app-specific functionality to enhance the GoShorty experience, aiming to deliver added value for their customers through an intuitive, feature-rich app.

  • Discovery workshops

  • Data insights & analytics

  • Tracking analytics

  • User Flows

From the ideas to the blueprint

With features defined and user flows mapped, we began blueprinting the solution. In weekly sprints, we created wireframes based on key features and flows, refining them with team feedback before presenting clickable prototypes for user testing.

Creating the UI...

more than

just insurance

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