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GoShorty

Empowering UK drivers with a seamless, brand-led insurance experience.

A deep dive into the

Vehicle Insurance

Landscape

We partnered with GoShorty, a leading UK-based insurer, to completely reimagine their digital experience, from strategy to launch and beyond. Our work spanned discovery and research, user experience, branding, interface design, development, and consultancy.

We defined user flows, clarified business goals, and crafted a cohesive visual identity. We then delivered a refined UI system and transformed it into a custom-built application, integrating front-end and back-end development with rigorous QA and testing. The result was a seamless and on-brand product that transforms how short-term insurance is experienced online. Beyond delivery, we continue to provide strategic consultancy, guiding digital strategy, product optimisation, and long-term success.

UX

Defining features and optimising user flows

Ideating the solution

  • Feature planning
  • Defining user flows
  • Wireframing & prototyping
  • User acceptance testing

Build

Design to reality

Development & delivery

  • Custom app build
  • Back-end and development
  • QA & testing
  • Deployment

Discovery

Deep dive into the GoShorty world

Defining the problem

  • Behaviour change
  • Brand audit
  • Competitor analysis
  • User research

UI Design

Pushing the crayons

Creating the product

  • Creating a design system
  • Applying the brand
  • UI optimisation
  • Animation

Branding

Making sure the values and visual language is on brand

The visual identity

  • Look and feel
  • Typography
  • Colour palette
  • Photography
  • Brand elements

Consultancy

Long-term success

Guidance & Support

  • Digital strategy
  • Roadmap planning
  • Product optimisation
  • Ongoing support

Shaping the solution

Through a series of collaborative workshops with the GoShorty team, we gained valuable insights into their brand and existing product, laying the foundation for a focused discovery process. With this understanding in place, we moved on to feature planning—prioritizing must-haves, should-haves, and could-haves.

From there, we mapped out user flows and explored how to leverage app-specific functionality to enhance the GoShorty experience, aiming to deliver added value for their customers through an intuitive, feature-rich app.

  • Discovery workshops

  • Data insights & analytics

  • Tracking analytics

  • User Flows

From the ideas to the blueprint

With features defined and user flows mapped, we began blueprinting the solution. In weekly sprints, we created wireframes based on key features and flows, refining them with team feedback before presenting clickable prototypes for user testing.

Creating the UI...

more than

just insurance

Long-term success

Turning vision into product

We brought the vision to life through a custom app build, combining front-end and back-end development with rigorous QA and testing to ensure a seamless launch. Beyond delivery, we continue to provide consultancy and strategic guidance, supporting GoShorty with digital strategy, product optimisation and roadmap planning to drive long-term success.

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