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Impakt
Impakt
Go Shorty
Empowering UK drivers with a seamless, brand-led insurance experience.
A deep dive into the
Vehicle Insurance
Landscape
We partnered with GoShorty, a leading UK-based insurer, to completely reimagine their digital experience—from strategy to final design. Our work spanned discovery and research, user experience, branding, and interface design. We defined user flows, clarified business goals, crafted a cohesive visual identity, and delivered a refined UI system—building a seamless and on-brand product that transforms how short-term insurance is experienced online.
UX
Defining features and optimising user flows
Ideating the solution
- Feature planning
- Defining user flows
- Wireframing & prototyping
- User acceptance testing
Discovery
Deep dive into the GoShorty world
Defining the problem
- Behaviour change
- Brand audit
- Competitor analysis
- User research
UI Design
Pushing the crayons
Creating the product
- Creating a design system
- Applying the brand
- UI optimisation
- Animation
Branding
Making sure the values and visual language is on brand
The visual identity
- Look and feel
- Typography
- Colour palette
- Photography
- Brand elements
Shaping the solution
Through a series of collaborative workshops with the GoShorty team, we gained valuable insights into their brand and existing product, laying the foundation for a focused discovery process. With this understanding in place, we moved on to feature planning—prioritizing must-haves, should-haves, and could-haves.
From there, we mapped out user flows and explored how to leverage app-specific functionality to enhance the GoShorty experience, aiming to deliver added value for their customers through an intuitive, feature-rich app.
Discovery workshops
Data insights & analytics
Tracking analytics
User Flows
From the ideas to the blueprint
With features defined and user flows mapped, we began blueprinting the solution. In weekly sprints, we created wireframes based on key features and flows, refining them with team feedback before presenting clickable prototypes for user testing.
Creating the UI...
more than
just insurance
LET'S S_WITCH
IT UP#
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Miroma Project Factory. 2006/Part of the Miroma Group
don't be
a stra_nger
( 37% )