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My-quit-buddy - Developed using gaming principals to drive engagement and play, My Quitbuddy was the first app to implement gamification to deliver behavior change outcomes.

My Quit Buddy

ABOUT
The single most successful support tool to help quit smoking
Developed using gamification principles to make it engaging and playful, My Quitbuddy was one of the first apps to deliver meaningful behaviour change outcomes. With goal setting, personalisation, challenges, nudges and more, ten years on - MQB is still making a difference.
OBJECTIVE
Smoking remains the leading cause of preventable death a disease. How can we meaningfully support people on their journey to kick the habit?
Quitting is hard - with around 93% of those who try, failing.
We took everything we knew as game developers about making things ‘sticky’, making failure something that encourages you to try again, adding in design techniques to make it more relevant, as well as other tools to create a highly personal experience, a 'buddy in your pocket’ to support the quit smoking journey. With a strong and active community for additional support, tips and tricks, science and health information, and remainders and nudges to help you stay strong - even recognising that people often ‘slip up’ on their way - MQB has been assessed as the best app to help people actually quit.

What do users say?
“Tried over a dozen times before. Never been able to do it previously, but this app has really made a difference” “14 days today and feeling very proud of myself. It’s taken 24 years to feel how good life can be without smoking. No going back now. I couldn't have done it without this app.”

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Almost 1.4m downloads. Consistently rated highly by users (4.5*)
“The Project Factory developed the My QuitBuddy app way back in 2012 and it continues to be appreciated by many Australians to help support them quit smoking - with over a million downloads to date! Jen and her team have always shown great passion and willingness to support this valuable smoking cessation tool. We couldn't have done it without them!”
Karlee Welsh
Health Marketing Unit - Australian Government Health
Download The App NowApp store/Google play
Awards
My Quit BuddyBest M-Government Service Award, World Government Summit
2015
My Quit BuddyGovernment Services, Driven x Design Awards
2014
My Quit BuddyBest Interactive Media Strategy, AMMA Awards
2013
My Quit BuddyGold, Effectiveness, ADMA Awards
2013
My Quit BuddyAustralian Mobile Awards
2013
(16)NEXT PROJECT
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