Transforming a fintech solution into an elite forward-looking lifestyle product.

Sidepocket is a smart, get rich slow app designed to help build resilience in  consumer market portfolios. With strategic investment from Miroma Ventures, MPF grew this start-up into a scale-up business with a complete rebrand designed to ensure Sidepocket's proposition stood apart in one of the most highly regulated markets globally. To upswing Sidepocket into a lifestyle brand, our team conducted a strategic audit of the market landscape, delivered a structured brand guideline document to ensure that the brand's assets are used consistently and effectively across all consumer-facing materials and activations.