Transforming a fintech solution into an elite forward-looking lifestyle product.
Sidepocket is a smart, get rich slow app designed to help build resilience in consumer market portfolios. With strategic investment from Miroma Ventures, MPF grew this start-up into a scale-up business with a complete rebrand designed to ensure Sidepocket's proposition stood apart in one of the most highly regulated markets globally. To upswing Sidepocket into a lifestyle brand, our team conducted a strategic audit of the market landscape, delivered a structured brand guideline document to ensure that the brand's assets are used consistently and effectively across all consumer-facing materials and activations.
/ Working with us is different, but not for everyone
Everyone wants to avoid the worst days on the market. Sidepocket's bespoke algorithms do this for its users by reallocating their investments based on market conditions - maximizing their profit opportunity and minimizing any potential losses. Sidepocket's bespoke algorithms do this for you by reallocating your investment based on market conditions - maximizing your profits and decreasing your losses.
Fintech for mobile-first consumers
Rise of the retail Investor
Protect personal wealth
Confident. Credible. Competent.
Sidepocket delivers a fresh new approach to investing and needed a new approach to engage with their customers. This is where MPF stepped in center stage. In collaboration with Sidepocket's team we rebranded with primary focusing on a strategic market pivot, creating a new brand aesthetic,vernacular with a view for high scale growth. Resulting in a refreshed website, vast UX improvements and custom automated customer flows across a vast pool of marketing materials.
Built with you in mind
Helping people achieve their personal wealth goals by mitigating risk across their portfolios.
Miroma Project Factory. 2006/Part of the Miroma Group
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