Colgate Brushing Adventure

Client

Colgate Palmolive
MEC

Brand

Colgate

Platforms

Need

Colgate wanted to expand its reach into the digital world and experiment with new kinds of commercial and educational content using its tried-and-tested characters from the Bright Smiles Bright Futures campaign.

Solution

We created a mobile app for children aged between 2 and 10, and their parents that would help teach kids how to brush their teeth in a fun and innovative manner. The rewards will also allow parents to accrue points towards Colgate Palmolive promotional discounts.

Outcome

Launching soon.