Happiness Central

Client

ABC
Heiress Films

Brand

Happiness Central / Making Australia Happy / Making Couple Happy

Platforms

Need

After the huge success of the Making Australia Happy website, Heirless Films approached The Project Factory again to develop not just a companion website for the second show in the series (Making Couples Happy) but, with the support of ABC Commercial, a one-stop global destination for people searching for happiness in all areas of their lives.

Solution

Happiness Central is a richly featured website linked to two factual series on ABC TV - Making Australia Happy and Making Couples Happy - which delve deeper into the science of happiness and how we can, individually and as a couple, increase our levels of happiness.

The website offers tests and quizzes to determine an individual’s level of happiness. The results of these tests feed anonymously into an overall picture of global happiness - Happy Pulse.  The site offers tools and strategies to improve your levels of happiness as well as offering detailed information about the volunteers that feature in both TV series.

Happiness Central was developed using a highly flexible Content Management System, allowing updates to the site to be made quickly and easily. The site integrates social media, blogs, quizzes, activities and tests – all based on the science of happiness.

TPF also developed two iPhone apps to accompany the series; 365 Happy Days – an app that delivers you simple positive daily happiness messages and activities, and ‘Game of Love’ - an app that helps you discover more about your partner and strengthen your relationship.

Outcome

The website successfully supported the TV series Making Couples Happy and, in conjunction with the mobile apps  - Game of Love and 365 Happy Days, continues to support the needs of people searching for greater happiness in their lives.