Home and Away: Summer Moments

Client

Channel 7
Yahoo!7

Brand

Home and Away

Platforms

Need

To engage with TV audience of Home and Away during the summer break, creating a marketing platform that can be reused to market to fans of the show.

Solution

In the season final, a bus crash put the lives of a number of characters in jeopardy. Each week, the app reveals insights into a character’s thoughts, feelings and motivations, plus provides games to keep fans of the show engaged over the Christmas period.

As well as gaining access to exclusive content and some sneak peeks, viewers of the app had the chance to win weekly prizes of a Canon EOS 700D camera and printer pack, and a major prize of tickets to see Ed Sheeran perform at Wembley Stadium in London.

Outcome