Impromy Weight Loss Program

Client

CSIRO
Probiotec

Brand

Impromy

Platforms

Need

Probiotech teamed up with CSIRO to link their meal replacement-based weight loss program with CSIRO’s award winning Total Well Being Diet. Together, they needed to find a way of increasing adherence to the program through positive re-inforcement, rewards and guidance on balanced meal options.

Solution

The result was a mobile app which allows users to set their goal weight, target date and relevant weight loss program and then record their daily weight and meal intake over the course of the program. The app then rewards the user based on adherence to the relevant program through personalised positive reinforcement messaging, medals and rewards and a weight loss graph which charts their progress to date. The app is available through iTunes and Google Play stores.

Outcome

Clinical trials proved that people who used the mobile app in conjunction with the meal replacement program were more likely to lose weight and keep weight off over a prolonged period of time. The Impromy app currently has over 2000 weekly active users.