StoryLabs: Multiplatform Storytelling - from idea to market

I recently spent a week with eight fabulous teams consisting of producers, screen content people, distributors, developers and writers; another eight wonderful mentors from around the world including Lance Weiler, Matt Costello, Anthea Foyer, Anthony Reed, Laurel Papworth, David Varela and Neil Ricards; all organised by StoryLabs (Gary Hayes) and Screen Australia (Mike Cowap).

I wondered if I had I drawn the short straw in that I was talking about the business models in digital (and nothing truly creative), but as is often the case, it does require a fair amount of creativity to imagine how to develop sustainability in digital projects.

I still feel it unjustified that somehow, digital is expected to be revenue positive, when vast numbers of projects developed on other screens are 100% funded and not directly reliant on audience interest to justify their existence or to provide the financial backing to be seen as successful. That said, success if several measures, of which revenue generation is certainly only one.

The StoryLabs/Screen Australia clinic also had a day in Melbourne where we all provided slimmer versions of the presentations we had made over the week. As there have been a few requests for this, attached is the presentation that I presented. You don't get me talking you through the pictures, but happy to respond to any questions or clarification you might need by email.

Enjoy!

Download Jennifer's Presentation