Toyota FJ Cruiser

The 'FJ Experience' is an innovative collaboration between Toyota and The Project Factory, in which users can experience the new FJ Cruiser in stereoscopic 3D. Even more exciting, is the use of the Microsoft Kinect Sensor allowing users to take the experience into their own hands... literally! Zooming in and out, changing colours, spinning the car and even exploding it, are all done through a series of hand gestures and arm movements.

The 'FJ Experience' is a fantastic showcase of how The Project Factory is leading the way in user interaction.

Executive Producer: Guy Gadney
Producer: Claire Evans
Developer: Ari Jacobs