Vegemite

Cover yourself in Vegemite, upload your photo and win! This was the theme of the Vegemite Mosaic competition for which we developed a bespoke Flash application. Using photos uploaded by users, we created an elaborate tiled image that from afar looked like a full jar of Vegemite, BUT when users zoomed and zoomed and zoomed, they could see the individual images. The Flash piece was promoted on Nova 969 in conjunction with a radio competition, which drove huge numbers of traffic to the site.

Visit The Great Vegemite Spread website

Producer: Guy Gadney
Lead Design: Ben Zemcevicius
Design: Siobhan Willoughby
Development: Siobhan Willoughby & Nic Hollingum