


Launched for Melbourne Cup 2010 and repeated in 2011, the Yellowglen Where RU? app helps festivalgoers locate their friends, keep in touch with them and even meet up - all using The Project Factory's innovative mobile social platform MoCoLoCo®.
Featuring Google Maps and offering connection into Facebook, FourSquare, Twitter and more recently, LinkedIn; racegoers can connect and message friends, locate them on a map, share the perfect meeting point and update their status.
Go to the Yellowglen WhereRU? iTunes app page
Producer: Jennifer Wilson
Design: Ben Zemcevicius