This Way Up

Client

This Way Up
St Vincent’s Hospital Sydney

Brand

This Way Up

Platforms

Links

Need

This Way Up is a highly successful program to help combat depression and anxiety. Recognising that mobile platforms require a different user experience to websites, TWU engaged The Project Factory to add a new layer of experience to the mobile version.

The mobile version of the course needed to be more intimate and personal while also allowing patients to engage more frequently.

Solution

Adding a gamified layer to the experience creates an incentive for the audience to complete the course, and indeed to get a better result the subsequent times they go through the program.

Outcome

The 6 individuals apps will be made available on iOS and Android later in 2015.