Miroma Project Factory | Projects

Mqb Rebrand

My QuitBuddy:

Redefining support for a smoke & vape free future.

Rebrand

UX/UI design

Development

Product Strategy

What we started with

Built on gamification principles, My QuitBuddy was a pioneer in driving real behaviour change. With goal setting, personalisation, challenges and nudges — plus distraction activities and games — it’s been making a difference for over a decade, and it’s still going strong.

1M+ downloads

4.6

8 years and never going back

“I used MyQuitBuddy to give up smoking. I did this 8 years ago and have not touched another cigarette.”

VIC C

Excellent tool

“I used the community forum everyday to read comments, tips and tricks and to give and receive encouragement and support.”

MINDY5150

Highly recommend! 11/10

“I’m a visual person so seeing how much money I have saved has been the biggest motivator for me. Been 31 days without a smoke and I’m loving it!”

NESA9006

AMAZING!!!!!!!

“Thanks to this app it’s now been 6 months without a cigarette and it’s finally behind me!!!”

MATT B

Inspirational

“I’ve been using this app for nearly three years - and I still go to it to cheer myself up: how much I’ve saved, all the tar that isn’t in my lungs.”

BUSYJUDE

Helped me STOP

“I love this app! The moment I put my goals in and took a photo of my daughter as my motivation to stop smoking - it worked like a charm...”

NEO I AM THE ONE

A legacy ready for the future

My QuitBuddy had a strong foundation, but user needs and digital expectations had evolved. The task was to modernise the experience without losing what made it powerful.

That meant improving accessibility, boosting engagement, and designing a more intuitive and supportive experience—one that met people where they were on their journey to becoming smoke-free and vape-free.

With a strong foundation in place, we embraced a bold new direction—reimagining My QuitBuddy’s identity while staying true to its mission.

A Calm, Confident, and Empowering Companion

The new My QuitBuddy is designed to feel like a supportive, knowledgeable companion—calm, confident, and empowering.

DM Sans

AaBbCcDdEeFFGgHhIiJj
KkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz0123456789

We created a design system that feels calm, intuitive and supportive. Soft gradients, rounded cards and high-contrast elements bring warmth and clarity to the interface.

Every detail—from typography to buttons—was designed to be accessible, approachable and easy to navigate, supporting users every step of the way.

Support When You Need It Most

A constant presence throughout the quit journey, your companion offers encouragement, guidance and the occasional dose of tough love. Whether it’s a craving, a low moment or a reminder of how far you’ve come, it’s there to make things feel more manageable—and even enjoyable.

Community
You're not alone

You’re not alone! Chat with people on the same journey as you and share ideas, tips and success stories with other members of My QuitBuddy community.

Quit journey
Reflect & celebrate

Get a timeline view of what your journey looks like. Revisit past events and share your success with others.

Motivations
Remember your why

Set yourself some long term goals to help you stay motivated and remember why you started this journey in the first place. Write goals, replay your recordings and pin the most important one to your Home.

Achievements
Rewards for progress

Get rewarded for progress along your journey and earn as many badges as you can, to share your success with others.

Challenges
Push yourself further

Set yourself a challenge, a date to complete it and remain engaged and motivated throughout your quit journey.

Resources
Help when you need it

Gain access to lots of different learning resources, distractions activities and mindfulness meditations

Want to see what My QuitBuddy used to look like?

STEP INTO THE TIME MACHINE

Download The App NowApp store /Google play