Miroma Project Factory | Projects

never never gin

Never Never Distilling Co. is the success story of three mates with a shared passion for flavour and the lofty ambition to create Australia’s most exciting and innovative gin brand

DIRECTION

We shifted to Magento for both greater design customisation capabilities and to cater for scaling internationally. Our new design reflected NN's vibrant social media and brand assets, segmenting the information to make is easier to navigate, and added interactive animations and 3D replicas of the bottles.

Using interactive design to raise the sales conversion rate, we heavily reviewed user experience and how information is presented. By making the site easy to navigate and increasing engagement through new interactive elements.

“Not only did Miroma Project Factory deliver a beautiful website, but a highly functional and customisable site, with a user experience that encourages discovery and exploration. Which beautifully aligns to our core business value and brand pillar of Seek More. Their vision for our website from the very outset has been what has guided us through the build and given us the confidence to push the boundaries of creativity and functionality.”
Sean Baxter, Brand Director at Never Never Distilling Co.