Miroma Project Factory | Projects

With over 16m global followers, Tammy Hembrow is one of Australia's most recognised fitness influencers. Tammy's digital ecosystem required an overhaul to provide a streamlined cohensive and connected digital network. It required the right look, feel and delivery across all touchpoints.

Welcome to a new world of wellness

MPF updated the native applications, custom Python back end and ecomm platforms to expand on Tammy's web presence, integrating challenges, adding categories, streamlining eCommerce and improved the administration tools and data collection. A gorgeous rebrand by Studio Paradise shortly followed thereafter, with a new brand propsition and increase in features and functionlaity; Tammy Fit saw an increase in both app downloads, product sales and dramatic decrese in churn.

The App

Unleash your potential, one rep at a time

Workouts, Challenges, Meal Plans, Macros, step counts and with clever integrated muti payments flows

Daily activity and nutrition tracking, video workout programs, stretches and a database of meals along with nutritional information, the native applicatons allows subscribers to manage their entire fitness journey, assisted by secret locked paywall content curated by Tammy personally.

By revamping the interoperability of Tammy's digital ecosystem and the tools it was relying on, MPF were able to deliver a unified single customer view and admin dashboard which integrated consumer analytics across all interactions to provide greater insight across disparate systems and platforms