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Westmead Fertility Centre
Westmead Fertility Centre
Make a pact with yourself
Take the MAN SHAKE Challenge
the idea
The Man Shake brand is rooted in the belief that weight loss and leading a healthy lifestyle can be simple and accessible for everyone. Founded by Adam MacDougall, the brand stands on the premise that meaningful, lasting health transformations can be achieved through straightforward dietary changes and supportive digital solutions, without the guilt or complexity often associated with dieting.
Next challenge starts in
5 days | 14 hrs
The Brief
We needed to redefine and redesign a clear roadmap for THE MAN SHAKE challenge
Tasked with revitalising The Man Shake Challenge, outdated and underperforming, our approach included a thorough discovery phase involving client workshops, competitor analysis, and an in-depth review of the existing challenge setup. This phase aimed to establish a strategic roadmap for the evolution of TMS Challenge.
Building on the success of our discovery phase, we took on the UX and design aspect. Drawing from insights gained and the specified requirements, we set out to reimagine and enhance the TMS Challenge, focusing on a simplified, modular user experience. This design aimed to seamlessly integrate with TMS's internal development team, facilitating the swift implementation of upcoming Challenge Campaigns.
01
01
DISCOVERY & AUDIT
Competitive analysis, Foundation principles, business model, target audience & stakeholders
01
Discover
02
02
UX IMPROVEMENT
Feature prioritisation, Key user journeys, optimisation of detailed flows.
02
User Journey
03
03
UI Design & Brand guide
Digital design system, screen layouts, challenge states
03
UI Design
04
04
APP HANDOVER
Collaboration with The Man Shake team for an optimal project delivery.
04
Handover
Agile Sprint-Based Development
Embracing agile sprints allowed us to iteratively deliver core flows, adapt to evolving user states, and efficiently meet client expectations through a streamlined design process
Refining User Experience
Conducted in-depth exploratory sessions with the client and used findings from discovery to refine the user experience
Managing User States
Addressing complexities related to new vs. existing challenges, considering single vs. multiple challenges, and managing evergreen vs. active challenge states.
Iterative Approach with adaptive strategy
Implemented an adaptive strategy, transitioning from a linear UX approach to an iterative process
Efficient Design Process
Efficiently created high-fidelity wireframes to streamline the transition from wireframes to design.
Streamlining Collaboration Between Design and Development
Efforts focused on streamlining collaboration between design and development, with the provision of Figma files, a comprehensive design system, design consistency, and interactive prototypes to empower seamless implementation
3M+
accounts
100K+
Active users
1M+
Monthly Videos
“
Simplicity is genius
When it comes to getting fit and healthy, bit size is best. Like any big task. It can seem overwhelming, but if you take it one step at a time, before you know it you'll reach your goal.
LET'S S_WITCH
IT UP#
(0%)
Miroma Project Factory. 2006/Part of the Miroma Group
don't be
a stra_nger
( 37% )