Miroma Project Factory supports Sullivans Cove with the launch of the new ‘NAVIGATOR’ release
Miroma Project Factory partners with Sullivans Cove to launch NAVIGATOR, a limited-edition 16-yo Tasmanian single malt whisky. Only 1372 bottles available.
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Miroma Project Factory Builds Smart Recovery Companion to Support Life After Brain Injury
Sydney, NSW - 03 February 2026 – Miroma Project Factory (MPF) is proud to announce its appointment by Griffith University to co-develop a smart device app designed to support individuals returning home after acquired brain injury (ABI). The project - known as ROBIN: Return Home After Brain Injury - delivers a compassionate, co-designed, and clinically informed digital prototype that supports both patients and care teams through one of the most complex transitions in health: the shift from hospital to home. Despite the efforts of rehabilitation services, many people with ABI continue to face unexpected challenges once discharged. Resourcing pressures, fragmented communication, and the overwhelming nature of recovery mean that critical supports often fall away just when patients need them most. That’s where ROBIN steps in. A Digital Bridge Between Hospital and Home Built in partnership with the research team from Griffith University and The Hopkins Centre, ROBIN is an AI-enhanced proof-of-concept app that allows people with ABI to track their therapy journey, set meaningful recovery goals, document their experiences, and access support resources - entirely on their own terms. With profile customisation, media-based journaling, and a visual dashboard of progress, it helps users take ownership of their recovery while staying connected to their care network. The app was developed through a co-design approach involving survivors of brain injury, carers, and rehabilitation clinicians to ensure it responds to the real needs and realities of recovery. Each feature - whether it's recording a milestone or mapping life goals - is purpose-built to foster self-awareness, reflection, and a shared understanding of what comes next. “This is about giving people more than just a discharge date. It is about giving them structure, clarity and dignity at a time when those things can feel out of reach. This is at the heart of what Miroma Project Factory does best. Kat Robinson CEO MPF A Launchpad for Innovation in Brain Injury Care Though simple in design, the ROBIN app represents a strategic leap forward in ABI care. As a minimum viable product, it offers a clear and scalable starting point for broader innovation, including future integration with Android devices, real-time data sharing, and wider clinical trials. Early stakeholder feedback confirms its value not just as a patient companion, but as a potential tool for enhancing care coordination and visibility across multidisciplinary teams. MPF’s involvement in the project extended beyond UX and technical development. The team worked closely with Griffith University to align the prototype with future research and funding goals - ensuring that ROBIN can evolve into a full-scale digital health intervention, capable of supporting grant applications and informing policy conversations.
iMPAKT by MPF: Turning Compassion into Data, and Data into Change
Sydney, NSW - 06 January 2025 - Across the world, healthcare systems are shifting toward value - based models - ones that prioritise experience, outcomes, and quality of life, not just throughput or efficiency. The rise of PREMs (Patient Reported Experience Measures) and PROMs (Patient Reported Outcome Measures) reflects this shift. But these frameworks are only as good as the systems that support them. That’s why Miroma Project Factory (MPF) has partnered with Ulster University to launch iMPAKT: a transformative mobile and dashboard platform designed to embed person-centred care into the everyday rhythm of healthcare delivery. Built for nurses, midwives, and their patients, iMPAKT brings to life a measurement framework over a decade in the making - one that distils person-centred care into eight core Key Performance Indicators (KPIs), and enables frontline teams to capture, analyse, and act on real-world feedback. With rich data drawn from surveys, storytelling, patient records, and time-spent observations, the app gives health professionals a clear picture of how well they're delivering on what matters most to patients: respect, involvement, connection, and trust. After an initial feasibility study and years of refinement, MPF was brought on board to transform the research prototype into a full commercial-grade mobile application. Leveraging its Honeycomb middleware, MPF delivered both the Flutter-based iOS and Android apps as well as a web-based reporting dashboard that healthcare leaders can use to track progress across departments and benchmark against other sites and settings. From maternity wards to community nursing teams, iMPAKT is already in use across seven international sites, including the Prince of Wales Hospital in Sydney. Nurses can hand the app to patients to capture their stories, reflect on those insights, and use tailored dashboards to guide critical team discussions and service improvements. Everything is designed to run in six-week “cycles,” creating momentum for teams to reflect, reset, and improve. The app has shown it can do more than report - it can provoke action, accelerate learning, and support shared decision-making in ways traditional systems can’t. And with minimal burden on busy staff. “iMPAKT is what happens when research, design, and clinical practice finally meet in the middle,” said Kat Robinson, CEO at MPF. “It’s proof that digital tools can support dignity, not just data. And in doing so, it gives frontline staff a way to lead culture change from the inside out.” With renewed interest and backing from Ulster University, the project has now secured a new round of development through the Enabling Research Award from the Public Health Agency’s HSC R&D Division, with the aim of scaling iMPAKT as a global standard for patient experience evaluation and clinical impact measurement. But iMPAKT’s most powerful feature may be its simplicity: it puts reflection, storytelling, and accountability back where they belong - at the bedside. “This is how we restore the heart in healthcare. Not by asking nurses to do more - but by giving them tools that show how much they already do.”
Miroma Project Factory: Powers Clinical-Grade App for One of Australia’s Largest Smoking Cessation Trials
Sydney, NSW - 16 December 2025 - Miroma Project Factory (MPF) has delivered a bespoke mobile solution for Screen2Quit, part of the International Lung Study trial and one of Australia’s most ambitious research studies targeting smoking cessation in people undergoing lung cancer screening. Commissioned by the Thoracic Research Centre at the University of Queensland and developed in partnership with Queensland Health, Screen2Quit is a revised, clinical version of the My QuitBuddy application redeveloped and instrumented to collect participant backend data for a multi-year randomised controlled trial (RCT). The goal: to determine whether app-based interventions can significantly outperform websites or control conditions in helping people quit smoking, still the leading cause of preventable disease worldwide. From the outside, Screen2Quit looks and feels familiar to a smoking cessation application, but beneath the surface lies a purpose-built digital trial engine capable of tracking every interaction, from user-entered quit plans through scrolling and page navigation to community engagement, all while maintaining strict research integrity. MPF’s scope included native app development for both iOS and Android, and the creation of two secure backends. One backend supports community forum moderation, while the bespoke administration portal captures trial-specific analytics and fully anonymised data capture. Each app user is registered via a unique trial ID that gates access and ties in-session behaviour to anonymised clinical outcomes, enabling researchers to explore how digital behaviours relate to real-world smoking cessation. “We’re proud to help deliver a real-world health intervention that’s not only scalable, but scientifically robust,” said Jennifer Wilson, Founder and Futurist MPF. “Screen2Quit takes behaviour change out of the lab and into people’s lives—with real data to back it.” The build was delivered in two structured phases: Phase 1 focused on core functionality: onboarding updates for trial enrollment, user navigation improvements, analytics configuration, regional localisation, and the creation of a trial-specific forum with moderator tools. Phase 2 added deeper analytics, forum download features, enhanced user activity logging, and infrastructure support for multi-jurisdiction deployment. The app is deployed as part of the ILST (International Lung Screen Trial), which is funded by the NHMRC and supported by a cross-disciplinary clinical team. MPF continues to support the platform under a multi-year maintenance agreement, providing technical oversight, app store management, and hosting infrastructure for the duration of the trial.
McRae Bar Launches Arcana & Alchemy: Twelve Stories, One City
Sydney, Australia, 11 December 2025 - Capella Sydney, recently ranked Best Hotel in Oceania and No.12 in The World’s 50 Best Hotels, continues to redefine luxury hospitality through art, history, and immersive experiences. This summer, the hotel unveils its latest innovation at McRae Bar, Arcana & Alchemy, a curated cocktail journey that blends mixology, mythology, and modern design while paying homage to George McRae, the original architect of the building that now houses Capella Sydney. As the heart of the Capella philosophy is the curation of memorable and impactful culture and experiences, Arcana & Alchemy reflects the brand’s commitment to crafting experiences that are the hallmark of its hotels. Each Capella property is inspired by the soul of its destination, and in Sydney, this ritual brings the city’s architecture and heritage to life. Celebrating Sydney’s architectural heritage and the timeless craft of cocktail-making, Arcana & Alchemy invites guests to partake in a ritual where taste, story, and design converge. Each cocktail in the collection is inspired by a Major Arcana archetype and paired with one of twelve of McRae’s most iconic buildings, including the Capella Sydney building itself, originally designed by McRae in the early 1900s. Through this pairing, history becomes experience, heritage becomes ritual, and architecture comes alive in every glass, exemplifying Capella’s philosophy of crafted hospitality and world-class guest experiences. Upon arrival at McRae Bar, the journey unfolds through taste, aroma, design, and narrative. Guests draw a tarot card rather than order a drink, transforming a simple cocktail selection into a personal ritual guided by intuition and chance, facilitated by McRae Bar’s expert bartenders. George McRae’s architecture defines the heart of Sydney, from grand civic landmarks to intricate commercial buildings. The Arcana & Alchemy cocktail experience celebrates this legacy by translating twelve of his signature works into archetypes, from The Empress at the Queen Victoria Building to The Fool at St James Station, each paired with a cocktail that embodies the spirit, story, and personality of the building it represents. “Arcana & Alchemy is more than a cocktail menu, it is a storytelling journey,” said Samson Li, Director of Food and Beverage at Capella Sydney. “Every flavour, colour, and garnish has been carefully considered to reflect the personality of the building and its archetype. Our team has created a ritual that surprises and delights, where each drink becomes a memorable moment connecting guests with the history, craft, and soul of our city. This embodies the Capella philosophy of crafting world-class experiences that honour history, place, and community.” “Every great idea begins with a question: how can guests feel Sydney’s history, not just see it?” said Kat Robinson, CEO of Miroma Project Factory. “Through this collaboration, we have translated architecture, story, and emotion into a ritual that engages all senses, from the tactile feel of the tarot cards to the layered flavours of the cocktails themselves.” Beyond the physical bar, the experience extends online via a bespoke microsite, where each card is animated and accompanied by layered storytelling, elegant visuals, and subtle soundscapes. Guests can continue their journey long after their visit, marking each card drawn and unlocking the mysterious 13th card, a final symbol of discovery, completion, and connection. The Arcana & Alchemy cocktail experience was conceived by Eleonora Biella, McRae Bar’s Assistant Bar Manager, who developed the concept and creative direction alongside her team. Brought to fruition with Miroma Project Factory, the experience celebrates local craftsmanship, design, and storytelling, transforming McRae Bar into a destination where city, mixology, and imagination converge, in line with Capella’s commitment to creating experiences that are the hallmark of its brand. Arcana & Alchemy launches at McRae Bar on 11 December 2025. For more information and to explore the cocktail collection, view the full menu here. For media enquiries please contact:|| Florence Rocca Director of Marketing and Communications Capella Sydney florence.rocca@capellahotels.com
Building Families with Innovation: Patient-First Vision Goes Digital
Sydney, NSW – December 2, 2025 – Miroma Project Factory (MPF) was delighted to welcome Westmead Fertility Centre to the agency fold for a wide-reaching digital transformation initiative. The engagement began with a comprehensive audit of Westmead Fertility Centre’s digital infrastructure to identify opportunities across systems, tools, and platforms to deliver a truly patient-focused experience. This discovery phase included detailed user and stakeholder research, which has informed a robust patient-led digital transformation. Spearheaded by MPF’s CEO and Technical Strategist, Kat Robinson and her team, a bold, future-focused pathway, mapping out the changes required to Westmead Fertility Centre’s core systems, patient portal, website and supporting digital marketing activities has been created MPF has delivered a sleek, fully rebuilt brochure-style website, which headlines a suite of strategic initiatives that are in the works, redefining how Westmead Fertility Centre connects with patients and healthcare professionals, and prepares for a digitally driven future. Westmead Fertility Centre is carving out a new standard in the fertility sector: compassionate, evidence-based, and accessible care underpinned by IT as an enabler. With the digital foundations mapped and progressed, the team at Westmead Fertility Centre is poised to continue to lift expectations for a truly patient-centred experience of the future. “The transformation we have embarked on with technical expertise and trusted guidance from MPF sees us lean into our focus on excellence, care with compassion, scientific grounding, and our unwavering belief that fertility care should be financially accessible for all. Our recently delivered new website is built for clarity, accessibility, and mobile responsiveness, which redefines how patients discover and engage with fertility care options online. We are on an exciting trajectory that is set to transform our ways of working and supporting our patients and team into the future”. Dr Lindsay Gillan, CEO With the digital foundation in place, the next stages of the transformation will focus on enhancing clinical workflows, optimising referral processes for healthcare professionals, and embedding long-term digital tools, including a revolutionary Virtual Assistant called Feya that is built to support wellbeing and clinical excellence.
Reaching Young People with Real-Time, Human-Centred Support: Cancer Council to Launch AI for Youth Vaping Cessation
Sydney, NSW - 11 November 2025 - Miroma Project Factory (MPF) is proud to announce the successful completion of the Technical Feasibility Assessment (TFA) and Proof of Concept (POC) for an AI-powered vaping cessation support tool designed specifically for young Australians aged 14 to 25, in collaboration with Cancer Council NSW. With vaping rates rising and traditional cessation tools failing to connect with younger audiences, this early-stage work represents a crucial step in ensuring any eventual AI solution is both effective and safe. By focusing first on technical feasibility, the project team has been able to identify opportunities, assess risks, and set clear boundaries for responsible AI use before committing resources to full-scale development and complex training. Developed in close collaboration with young people, health experts, and youth organisations, the concept is for a chatbot that offers accessible, non-judgmental guidance in a voice young people can relate to. It would include goal setting, personalised messages, milestone tracking, and escalation support when needed, all designed to feel like a conversation with a peer rather than a lecture. “This isn’t about telling young people what to do, it’s about listening to what they need,” said Kat Robinson, CEO of Miroma Project Factory. “By thoroughly testing feasibility and boundaries first, we’re ensuring any final product is aligned with both youth needs and responsible technology principles.” This project was backed by research, informed by experience, it builds on a national co-design process involving over 150 young Australians, facilitated by Cancer Council NSW and supported by partners including U1, MASS LBP, and Avion. The research confirmed that young people want help to quit but they want it on their terms. The strongest demand came for tools that are accessible on mobile, available 24/7, and allow users to check in with themselves, track progress, and receive encouragement without shame or pressure. More than 80% of surveyed young people said they would use a tool like this if it were available today. The chatbot experience will respond directly to those insights - offering a highly personalised quit journey that feels safe, supportive, and youth-led. This proof of concept sets the stage for scale, the foundation for a broader digital vaping cessation platform designed to meet the needs of diverse young people across Australia. The vision is clear: build a national digital service that combines empathy, evidence, and technology to reduce harm and increase access to support - particularly for those who may never engage with traditional help-seeking pathways. MPF was pivotal in contributing to strategic technical planning, user experience design, content development, and communications positioning - ensuring the prototype is not only viable, but built to inform future partnerships, funding pathways, and national scale-up.
Meet HI the AI Assistant That Could Change How Finance Thinks, Decides and Leads
Miroma Project Factory and The Ethics Centre created HI — an AI prototype helping finance professionals make ethical, human-centred decisions every day.
Compass, the revolutionary application that aims to reduce the risk of developing Type 2 diabetes
Miroma Project Factory partnered with Government researchers to create Compass, a gamified app helping Australians prevent Type 2 diabetes through healthy habits.
MPF Powers a Mission-Critical Rebuild of Bridge2Practise: From Legacy Chaos to a Future-Ready Clinical Education Platform
Miroma Project Factory partnered with the University of Sydney to modernise Bridge2Practise, enhancing performance, stability, and user experience.
Miroma Project Factory’s Avow App Leads the Way in Tech-Driven Domestic Violence Prevention
Sydney, NSW – 05 November 2025 - Miroma Project Factory (MPF) has re-launched an updated and re-designed version of Avow, Australia’s first digital tool designed specifically to support individuals who use violence, helping them understand Apprehended Domestic Violence Orders (ADVOs), reflect on their behaviour, and take steps to avoid reoffending. The Avow app, developed in partnership with the NSW Department of Communities and Justice (DCJ), was built in response to a stark reality: more than a third of ADVO breaches occur within the first month of the order being issued. With long wait times and limited availability for behaviour change programs and low early engagement with support services, many perpetrators lack information and tools for reflection or clarity in the critical moments following initial police or court contact. “The Avow app puts information perpetrators need to comply with their ADVO at their fingertips”. “It’s available anytime, anywhere, for free, meaning perpetrators can more easily address their behaviour.”said Mr Speakman in 2021 as then Minister for Prevention of Domestic and Sexual Violence First released in 2021 and fully redesigned in 2024 to optimise the user experience, Avow provides a personal, non-judgemental digital space where users can access plain English information to understand their legal conditions and the court process, access support, set personal goals, and develop strategies using techniques grounded in evidence-based behavioural science that aim to reduce their risk of reoffending and ultimately improve victim safety. Its recent redevelopment into Flutter has modernised the user experience into something inclusive, accessible and optimised for scale. What was initially a static, male-oriented tool is now a dynamic, gender-neutral platform focused on engagement and impact. MPF led the redesign and technical build, delivering: Chat-driven onboarding Goal setting and affirmation features Court appointment reminders and ADVO condition review Self-paced behaviour change planning Action plans linked to emotional triggers and common ADVO breach risks Up to date support content for self-referral, reflection and legal literacy “Avow is proof that we can meet people at their most volatile and stressful moments with a digital solution that helps them choose a different path and make better decisions,” said Lynette Reeves, Behaviour Change Specialist for MPF and Program Lead for Avow. “We built this app to be a quiet but powerful intervention that users can use anytime, anywhere. And now, national policy is finally catching up.” Indeed, the 2024 Rapid Review of Prevention Approaches, commissioned by the Commonwealth, explicitly called for early, technology-enabled interventions that promote self-reflection and accountability. Avow, which has been delivering exactly that since 2018, was recently highlighted as an example of what the sector needs more of: scalable, low-barrier, trauma-informed tools for people who use violence. Avow has been downloaded over 2,000 times, with a 39% returning user rate and strong engagement across key features such as “My ADVO”, “Court Info”, and “My Action Plan”. Frontline workers report that clients who use Avow show improved understanding of their conditions, greater openness to therapeutic referrals, and reduction in impulsive, breach-prone behaviour. As state and federal governments look to fund the next wave of domestic violence prevention solutions, Avow is uniquely positioned - validated by frontline uptake, ready for jurisdictional localisation, and aligned with national prevention strategies. The Avow team welcomes opportunities for community engagement and partnerships to continue this work into the future.
Teaching the Next Generation Media Smarts
Bans alone won’t protect kids online. The real solution is education—teaching media literacy, critical thinking, and digital resilience from the earliest age.
Please direct all media inquiries to media@theprojectfactory.com
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